Overview
Immerse yourself in the captivating world of marketing with our specialized MBA stream. Our program delves into consumer behavior, brand management, and market research, equipping you with the skills to develop effective marketing strategies. Gain a deep understanding of market dynamics and learn to create compelling campaigns that resonate with target audiences. Our esteemed faculty, with their extensive industry experience, will guide you in mastering the art of marketing. Prepare to excel in roles such as brand manager, marketing strategist, or digital marketer in global organizations.
Course Features
- Lectures 0
- Quizzes 0
- Duration 10 weeks
- Skill level All levels
- Language English
- Students 50
- Assessments Yes
Reviews
WSU Degree
Western State University: Where limitless possibilities unfold. Our prestigious degree empowers you for a bright future, opening doors to remarkable opportunities. Embrace the boundless journey ahead and let your extraordinary potential soar, leaving an indelible mark on the world.
Syllabus
MBA Marketing
Highlights
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Business Communication
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Managerial Economics
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Accounting for decision making
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Organizational Behavior
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Information System & Technology
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Human Resource Management
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Digital Marketing
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Business Research Methods
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Retail Management
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Principles & Practices of Management
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Business Ethics & Corporate Governance
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Marketing Management
Concepts
- Digital Marketing
- Marketing Research
- Consumer Behavior & Strategic Brand Management
Featured Exercises
- Branding and Positioning
- Customer Relationship Management (CRM)
- Product Development and Innovation